Prototype
Creating design from low-fidelity to high-fidelity versions step by
step based on user insights from previous phases.
IA Writing
This is my Content strategy of the strategic plan for creating and managing my content marketing efforts.
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One of the brief of this project was to help design a new branding to help Layers be modern and neutral. After several iterations of the logo and testing the variations of colors, we created the UI Kit.
Hi-Fi UI Design
And the rubber meets the road! Using my style tile and the wireframes as a reference, I designed the homepage and plan finder page within Figma. Careful consideration was given to the use and placement of color, patterns, and photos.
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Prototyping & Testing
Usability Testing:
The final static designs were turned into interactive prototypes within Figma, and then used in live usability tests, conducted remotely via Zoom & screen sharing.
Test Objectives:
1. Is the overall look and feel enjoyable and easy to navigate?
2. Can the user navigate from entrance to checkout with ease?
Test Subjects:
Four users of various backgrounds who fit the brand audience.
Prototype
Creating design from low-fidelity to high-fidelity versions step by
step based on user insights from previous phases.
IA Writing
This is my Content strategy of the strategic plan for creating and managing my content marketing efforts.
One of the brief of this project was to help design a new branding to help Layers be modern and neutral. After several iterations of the logo and testing the variations of colors, we created the UI Kit.
Hi-Fi UI Design
And the rubber meets the road! Using my style tile and the wireframes as a reference, I designed the homepage and plan finder page within Figma. Careful consideration was given to the use and placement of color, patterns, and photos.
Prototyping & Testing
Usability Testing:
The final static designs were turned into interactive prototypes within Figma, and then used in live usability tests, conducted remotely via Zoom & screen sharing.
Test Objectives:
1. Is the overall look and feel enjoyable and easy to navigate?
2. Can the user navigate from entrance to checkout with ease?
Test Subjects:
Four users of various backgrounds who fit the brand audience.
